Kellie Ann Myrtle is passionate about bridging the gap between creativity and strategy through brand. While working at NYSE Euronext, Kellie Ann helped transform the brand perception from an old, stodgey exchange to a leader in tech IPOs. Kellie Ann worked closely with marketers to develop pitch decks for some of the largest IPOs in history.
She was an intricate part in the global rebrand of NYSE Euronext and in developing the "NYSE Big StartUp" brand — a corporate responsibility program aimed to unite small businesses and listed companies to help strengthen the United States economy. She spearheaded the creative for a 5-month advertising campaign in partnership with the WSJ. The videos series was hosted by social media giant, Guy Kawasaki. The "first of-it's-kind" content-marketing program included print, video and digital content across all WSJ owned properties.
While working at Morgan Stanley, Kellie Ann served as a member of the executive leadership team for the global marketing department. She managed the revitalization process of the brand. At this time, the state of business presented a real opportunity to tell a different story—Morgan Stanley became a bank holding company, acquired the remaining shares of Smith Barney, reduced risky assets and was building a private bank. As the new face of Wall Street, the company was poised now to reap the rewards. As the Brand Marketing Manager, she provided the internal guidance needed to remind people of what Morgan Stanley does, defined the brand from the competitors, elevated the visual identity, simplified and unified the brand by bridging silos across the organization.
She aligned key initiatives to business strategy and partnered with a range of stakeholders across the Firm to provide direction to a variety of branding initiatives across all lines of business, including: Wealth Management, Investment Banking, Private Banking, Asset Management, Private Wealth Management, HR
Kellie Ann currently resides in the city by the sea, Newport, Rhode Island, she frequently visits New York City to meet clients. She is a proud member of the National Audubon Society and World Wildlife Foundation. In her free time, she enjoys traveling, dancing, yoga and sailing.